Good to Great by Jim Collins ~ Wednesday’s Book of the Week

Good to great, “Why some companies make the leap… and others don’t” This book is a 5 year study by Jim Collin’s team researchers studying what makes some companies excel comparing them with companies that never take that leap. This book is known as a classic, published in 2001 and selling over one million copies. I’m looking forward to this read, because it’s always been on my list of books to read.

So why read Good to Great? The answer can be found in the first page of the book. “Good is the enemy of great… Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the vast majority become quite good – and that is their main problem.”¹

I believe you’ll glean something from this book, even if business isn’t your thing. Basically large companies are easier to track then small ones and are better for research according to Jim Collins because of all the information readily available.

To their surprise, Jim Collins’s group found reasons not only what made great companies, but what did not. Here are 9 amazing observations made in their 5 year studies of what did not make the cut of good to great.

9 observations that did not make companies good to great… ²

  1. Outside CEOs
  2. Executive Compensation Plans
  3. Strategic Planning
  4. Primary Focus on What to Do to Become Great
  5. Technology
  6. Mergers and Acquisitions
  7. Managing Change, Motivating People, or Creating Alignment
  8. A name, tagline, launch event, or program
  9. Being in a Great Industry

Vigilant Poster Girl

Sarah Jackson


  1. Good to Great by Jim Collins pg 1
  2. Good to Great by Jim Collins pg 10 – 11



  1. Pingback: 7 Steps from Good to Great Leaders – Vigilant Poster Girl

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