Influence by Robert B. Cialdini ~ Wednesday’s Book of the Week

¬†Wednesday’s book of the week is Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D. Dr. Cialdini does an intense study on what gets people to say “yes”. This is useful in sales, marketing, and most importantly leading. Why is it that some people just have this magic glow about them that gets others … More Influence by Robert B. Cialdini ~ Wednesday’s Book of the Week